Future of the Game: ICE London 2024.

This year, ICE London, the world’s largest gambling conference, ended its historic presence in the British capital and will move to Barcelona in 2025.

ICE Totally Gaming represents the entire gaming industry spanning terrestrial and online channels across all sectors. ICE is a meeting place, marketplace, educational and discussion forum, networking and social hub for the gaming industry, involving supply and demand, regulators, third parties, opinion makers and industry leaders.

The Crypto industry is still out there

The ICE London 2024 event was attended by 632 exhibitors from 76 countries, the highest participation rate ever. First and foremost, there are game developers, associated technological solutions and, of course, platform operators. Communicating with them, as well as observing the visitors of the exhibition gives a good idea of what lives modern gambling.

One trend that many still talk about is cryptocurrencies. ICE members have noted an increase in demand for cryptocurrency bets and crypto casinos among players, and this trend is likely to continue in the next 5-6 years.

In general, now the crypto industry is going the way of becoming and legalization. Over time, more and more countries will enact local crypto laws, and with them the number of licensed casinos in this sector will increase.

Artificial intelligence – the Main theme

Artificial intelligence (AI) technology, or AI, in gambling is not only being actively discussed, but is also being translated into real solutions.

From integrating artificial intelligence into products to developing new services based on this technology, the industry is actively responding to the opportunities it offers. Today, the use of AI is becoming a standard not only for large operators, but also for new market participants. Recommendatory systems, segmentation of the audience, marketing models predicting user behavior, and chat bots automating customer service all become an integral part of gambling products.

In addition, neural network analysis helps detect fraudulent activities and attempts to forge documents during verification, creating an additional layer of security for users.

The gaming industry is growing and evolving, and the use of artificial intelligence is likely to remain a key factor in its success for a long time to come. It is also worth mentioning the growing popularity of Provably Fair in gambling products, which is becoming an alternative to traditional random number generators and offers players a more equitable playing environment. Based on this technology, Aviator from Spribe quickly became a worldwide hit, so it will be visible in the products of most major providers in the near future.

Latin America and Asia dictate Trends

Fast crash and instant games are becoming increasingly popular in the global market, not least because of the preferences of Asian and Latin American players.

These markets have shown stable and dynamic growth, unlike the more regulated markets in Europe, where the field of games already has a long history of legalization. Even in regulated markets such as Spain or the UK, there is some growth, but it is not as significant as in emerging markets.

Emerging markets such as India, Brazil, Peru, and the US have just started to regulate online gambling, also showing impressive growth potential. These markets affect the global gaming industry and its food content, encouraging operators to adapt their solutions to the preferences and characteristics of local audiences.

The Asia-Latin America region is expected to set the tone for the industry due to strong competition among companies that will compete for the attention of the rapidly growing gaming community.